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Jersey Battle of Flowers

The Jersey Battle of Flowers - In 1902 to celebrate the Coronation of Kind Edward Vll and Queen Alexandra Jersey decided to hold a parade. The event was so successful that it was decided to repeat it the following year and a tradition was established.The Jersey Battle of Flowers is a tradition which originally started to celebrate the Coronation of King Edward VII in 1902.  It’s a festival like no other as imaginatively designed multi-coloured floats parade the streets adorned with an array of magnificent blooms that is nothing short of breathtaking.

The Grand Day Parade takes place on the second Thursday of August – this year falling on 8th August – and is recognised as one of Jersey’s premier events on the summer calendar. On the following evening the Moonlight Parade concludes the two day event culminating in a stunning firework display over St Aubin’s Bay.

The exhibits take months and months of preparation but it’s the last week prior to the “battle” that is the hardest as each float has a dedicated team of volunteers decorating their exhibit with literally millions of beautiful fresh flowers.  Often the teams are working all through the night before the Grand Day Parade to finish their floats and ensure their flowers are looking their best.  There’s friendly competition between the floats as they compete for the coveted Pix d’Honneur.

Like many carnivals the parade includes a number of other attractions including bands, dancers, street entertainers and Jersey’s very own Miss Jersey Battle of Flowers and her escort, Mr Battle.  Most Jersey businesses close on the day of the Grand Battle of Flowers Parade and there’s a wonderful atmosphere as thousands of people come to see this spectacular event.  It’s certainly well worth visiting the Island during Battle of Flowers week, especially if you haven’t been before but be warned that hotels do get very booked up at this time so it’s best not to leave booking until the last minute.

Guest Blogger: Tracy Kirton



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About the author

Posted by Tracy Kirton

Tracy has worked in travel and tourism marketing for over 30 years. She joined Travelsmith in 1987 and enjoys her role as Sales & Marketing Manager for the group. Having moved from Essex to Cornwall in 2001, Tracy loves life in the southwest. She is married with two children, one lively Cocker Spaniel and a lazy cat. Tracy can be contacted via email: